EXPLORING THE IMPACT OF ARTIFICIAL INTELLIGENCE IN THE HOSPITALITY INDUSTRY

Author Name: Dr. Varinder Singh Rana

Volume: 01/02

Country: UAE

DOI NO.: DOI Link: https://doi-ds.org/doilink/07.2024-56121916/IJISRE

Affiliation:

1. Department Chair, Hospitality and Tourism Management, City University Ajman,
   Ajman, UAE

ABSTRACT

Artificial intelligence (AI) has the potential to transform any industry, and the hotel sector is no exception. The different ways artificial intelligence is transforming the hospitality services sector are examined in this exploratory research study. By combining industry data, case studies, and previous research, this article aims to clarify the various applications of AI technology in the hospitality sector, from revenue management and operational efficiency to customer service and personalization. The article examines how the application of AI may impact workforce dynamics, corporate strategy, and customer experiences in addition to discussing potential challenges and ethical concerns. The purpose of this study is to provide stakeholders with a comprehensive understanding of the current state of affairs, possible future paths, and strategic implications of AI integration in the hotel industry.

Key words: Artificial Intelligence, Impact, Hospitality